If you’re a beginner at PPC marketing, here’s a step-by-step guide to the basics. You’ll learn about the cost per click, type of ad, targeting, and reporting. Using negative keywords is a good way to cut down on unqualified traffic. Negative keywords such as “free” will prevent your ads from showing up to visitors who aren’t interested in your product. However, if you’re selling a high-end product, negative keywords like “bargain” or “cheap” may be beneficial.

Cost per click

The average cost per click (CPC) for an ad in PPC marketing varies from keyword to keyword, but it is usually less than $10. However, some factors influence CPC prices for different keywords. For example, e-commerce has a CPC of $1, while legal services are $4. As a result, the cost per click for a legal service ad may be lower than a lawyer’s rate.

Type of ad

Ad extensions are one way to boost the effectiveness of your PPC marketing campaigns. Not only do they increase the amount of space available for your ads, but they also boost the click-through rate. These extensions are usually free of charge and appear on your ads only when Google predicts they will improve performance. You can add extra copy, direct links, or even opening hours to your ad to increase brand awareness. However, it is important to remember that they do not replace your text ad.


Using targeted ad placements in your PPC campaign can improve your overall performance. For example, you can create campaigns for specific kinds of cars or even vehicles by category. By adjusting your campaign’s targeting to reflect your customer’s journey, you can improve your PPC marketing results and increase conversions and lifetime value. To make the most of your PPC marketing, try experimenting with different ad targeting options and see which ones work best for your business.


An effective PPC marketing reporting system focuses on tracking key performance indicators (KPIs) to determine the success of your campaigns. It helps you identify which keywords are most effective and which are not. By tracking PPC marketing metrics, you can make adjustments to your strategies and allocate budgets accordingly. It also helps you determine which keywords are most profitable and which ones aren’t. It’s vital to know how effective your campaigns are before making changes to your strategy.

By james